Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them
I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read more