Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read more Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

7 Reasons why you should self-publish

Self-publishing has historically carried something of a stigma. There was this underlying opinion that only those authors not good enough to win a contract with a major publisher would eventually self-publish out of vanity. This is, of course, not entirely true. I suspect major publishers might have been behind the idea, mostly to increase their … Read more 7 Reasons why you should self-publish