Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read more

English is One Strange Language…

NOTE: The following was sent to me by someone who does not claim authorship. Neither do I. If you know who did create this, please contact me so I can arrange to give proper credit. English is the easiest langauge to learn, mostly because it doesn’t make use of male/female for everything, like other lanugages … Read more