Jack Dunigan I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read more
It’s Cinco de Mayo. Like St. Patricks Day and Oktoberfest, it is celebrated by more people outside the country of origin of the holidays than those within. Cinco de Mayo really took off as a day of celebration as the result of intense promotion by beer breweries who began to promote the holiday in the … Read more
Some of us remember Mad Magazine (actually it is still in publication after 60 years) and its resident mascot Alfred E. Newman. He is most famous for his “What, me worry?” line, but he had another epithet that is less well-known but revealing nonetheless. He said: “Most people don’t know what they want, but … Read more
Sue and I participated in a pastor’s conference for a small fellowship of churches on the west coast. We had never been there and knew no one. During the first meeting, the leader asked us to turn and greet one another. The person in front of us turned and smiled. We asked their name. Their … Read more