Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

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I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read more Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

Are you sure that you don’t already have what you think you want?

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  Some of us remember Mad Magazine (actually it is still in publication after 60 years) and its resident mascot Alfred E. Newman. He is most famous for his “What, me worry?” line, but he had another epithet that is less well-known but revealing nonetheless. He said: “Most people don’t know what they want, but … Read more Are you sure that you don’t already have what you think you want?