Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read moreBlurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

There’s a reason why they call them keys

If you’re reading this on your computer they’re right below the screen. If you’re reading on a smartphone or tablet, they may not be immediately there, but doubtless there is a way to get them to pop up. It’s the keys. I researched why they are called keys and mostly found circular answers like “They’re … Read moreThere’s a reason why they call them keys

A disturbing email from a friend – how would you respond?

I network with a goodly number of writers and I received the following from one of them: Jack, I have written a novel that is very loosley drawn from a few experiences of my own. The circumstances are not that happy but I tried to write it so that the protaganist was portrayed as doing … Read moreA disturbing email from a friend – how would you respond?