I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read moreBlurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them
It’s Cinco de Mayo. Like St. Patricks Day and Oktoberfest, it is celebrated by more people outside the country of origin of the holidays than those within. Cinco de Mayo really took off as a day of celebration as the result of intense promotion by beer breweries who began to promote the holiday in the … Read moreHow to Create a Memorable Character in 30 Seconds
I talk to a lot of writers and wannabe writers. I’ve found that many do not know what to write about, especially in the beginning. There is a writer’s mantra oft repeated that says “write what you know.” Now some dispute the validity of that statement saying that if it were to be true how … Read moreWhat “write what you know” really means
If you’re reading this on your computer they’re right below the screen. If you’re reading on a smartphone or tablet, they may not be immediately there, but doubtless there is a way to get them to pop up. It’s the keys. I researched why they are called keys and mostly found circular answers like “They’re … Read moreThere’s a reason why they call them keys
I network with a goodly number of writers and I received the following from one of them: Jack, I have written a novel that is very loosley drawn from a few experiences of my own. The circumstances are not that happy but I tried to write it so that the protaganist was portrayed as doing … Read moreA disturbing email from a friend – how would you respond?