Well, the culture wars are heating up. With the government’s latest directive about gender neutral restrooms, things are starting to get out of hand. But not in the way you might think. First, let me offer my own disclaimer on the rest of this article. WHAT THIS ARTICLE IS NOT It is not a diatribe … Read moreIf you’re trying to win the culture war, don’t do this…
I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read moreBlurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them
The Supreme Court ruling on gay marriage has lit up the blogosphere with each side getting in as many shots as it can. As a multi-decade participant in Christian religious circles, I carry credentials and battle ribbons from many campaigns. For the past hundred or hundred and fifty years or so, there has been, in … Read moreWhy the church has lost its power of influence – the glass house syndrome
It’s Cinco de Mayo. Like St. Patricks Day and Oktoberfest, it is celebrated by more people outside the country of origin of the holidays than those within. Cinco de Mayo really took off as a day of celebration as the result of intense promotion by beer breweries who began to promote the holiday in the … Read moreHow to Create a Memorable Character in 30 Seconds
I got into this world much like everyone else. I had nothing to do with it. I just arrived in pain and confusion and wonder. I got over the trauma of it shortly, thanks to kind words and loving parents and a nice warm meal or two, but I was still too young to have … Read moreAnd They Blame Me!