If you’re trying to win the culture war, don’t do this…

Well, the culture wars are heating up. With the government’s latest directive about gender neutral restrooms, things are starting to get out of hand. But not in the way you might think. First, let me offer my own disclaimer on the rest of this article. WHAT THIS ARTICLE IS NOT It is not a diatribe … Read moreIf you’re trying to win the culture war, don’t do this…

Blurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

I’ve trained lots of sales people and there’s an acronym often used in sales meetings that applies very well for cover blurbs. It is AIDA and it means Attention, Interest, Desire, Action. The cover and the cover blurb have a big job. They have to grab a reader’s attention, capture their interest, provoke desire for … Read moreBlurb appeal – 3 things you need to do with that all-important cover blurb and 9 ways to do them

Why the church has lost its power of influence – the glass house syndrome

The Supreme Court ruling on gay marriage has lit up the blogosphere with each side getting in as many shots as it can. As a multi-decade participant in Christian religious circles, I carry credentials and battle ribbons from many campaigns. For the past hundred or hundred and fifty years or so, there has been, in … Read moreWhy the church has lost its power of influence – the glass house syndrome

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